The Role Of Streetwear And Its Effect On Society - 3457 Words

â€Å"It’s where it all starts, from the ground up; street is the seed to all other fashion† says Kenta Goto from Brknhome, a now defunct Canadian t-shirt brand (Vogel 37). There are many voices that speak of the streetwear culture: what it is or once was, how it all started and where it is heading. Streetwear is not just some fad or a passing trend. It is nothing but pure talent and passion, and the vision to stand out from the rest. It is a fashion movement, primarily for the youth who roam the streets expressing their interests, cultural identity, and common scenarios that take place in their urban catwalks. For the youth, streetwear can be the most effective form of self-expression. Rather than representing a set of brands or clothes, streetwear represents a lifestyle. Streetwear is more than just clothes; it is an expression of the wearer’s identity. It is an expression of a culture that cannot be taken down, or trashed upon. Streetwear is a philosophy espousing a â€Å"do-it-yourself† spirit that once emerged from an urging urban youth culture, which wanted something different and unique. THE ORIGINS As a movement encompassing various elements of surf, skate, and hip-hop culture, the true origins of what is considered the modern-day â€Å"streetwear craze† are questionable. Streetwear is as much a distinct fashion movement, as it is a lifestyle, a culture promoting a sense of individuality, freedom of expression, and an anti-authority outlook. However, a general consensusShow MoreRelatedCleon Bandoo, Nottingham Trent University, 2017. Consumerism1969 Words   |  8 PagesCleon Bandoo, Nottingham Trent University, 2017 Consumerism is not just the acquisition of things it is the buying of self identity In contemporary society it almost seems that we are profoundly connected and dependant upon consumption , surrounding ideologies that suggest that consumer has invaded to an extent that, when we consume we construct identity, has come to dominate as ‘the new religion of the late 20th century,’ (Miller,) these theories can be connected with â€Å"choice† which serves toRead MoreBenettons Corporate Strategy2074 Words   |  9 PagesThe company in figures Today, the Benetton Group is present in 120 countries all around the world. It owns different brands such as the casual United Colors of Benetton, the glamour oriented Sisley, Playlife American college style and Killer Loop streetwear. The Group produces over 150 million garments every year. Its network of around 5,800 contemporary stores around the world carries out high quality and complete collections, as well as a wide selection of accessories. During 2007, it has generatedRead MoreInfluence Of International Culture On The Fashion Industry7108 Words   |  29 Pagesopportunity to construe culture in their own way. Over the generations clothing has presented people, from all diverse eras, the prospect to envisage their social status; profession, district personality and faith. (Crane, D 2000) In contemporary society, it has become an apparent theme and fiasco for people to express individualism through apparel, provoking an assortment of reactions. The attire typically emulates the social movements and societal stratifications that are befalling at the time.